First we heard that Bruce Willis is marketing a fragrance (hey, who isn't?)
Then Jim Carrey used twitter to announce that he and Jenny McCarthy were history. (Carey also used twitter to send a public message to Elin Woods. Note to Jim: shaming celebrities on the internet is not for amateurs. So back off and let the pros handle it.)
Now Charlie Sheen has given himself a buzz cut, and is leaving the house in his pajamas.
We smell midlife crisis, don't you? Now here's the genius part. If they play their cards right and get this bottled in time, a lucky fragrance manufacturer can have Crise Masculin in stores in time for Father's Day. The marketing ploy? A spritz a day will fend off your husband's midlife crisis.
Just think, buy your husband a bottle of Crise Masculin and you won't have to worry that junior's college fund will be squandered on a red convertible.
What will it smell like? We're imagining top notes of Rogaine and Amstel Light, with mid-notes of health club locker rooms, new car upholstery, and the nutritional supplement section of Whole Foods, and base notes of self-loathing, shame, and Viagra.

Smells like midlife spirit!
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